Expanding Global Reach for International NGO Through Strategic Digital Presence
Beacon of Hope Foundation
Non-Profit · Africa / Global
Client Overview
Client: Beacon of Hope Foundation
Industry: Non-Profit
Region: Africa / Global
International non-governmental organization focused on child welfare and community development
The Challenge
Beacon of Hope Foundation needed a comprehensive digital solution to increase their global visibility, attract international donors, and effectively communicate their mission and impact. Their previous online presence was limited, failing to showcase their important work in child sponsorship and women's empowerment programs or facilitate meaningful donor engagement.
Our Solution
Think
I began with in-depth stakeholder interviews and research into effective NGO digital strategies. I developed a content strategy focusing on emotional storytelling, impact demonstration, and clear calls-to-action for different user groups (potential donors, volunteers, and program participants).
Create
I designed and developed a comprehensive website with intuitive user experience that balanced emotional appeal with organizational credibility. The implementation included donation integration, volunteer management, child sponsorship features, and compelling visual storytelling. Every aspect was optimized for both local Ghanaian context and international audiences.
Grow
Post-launch, I provided training for the foundation's team on content management and digital engagement strategies. The solution included analytics setup to track key metrics related to donations, engagement, and reach.
Results
70% increase in online donations within 6 months of launch
85% growth in international donor acquisition
45% increase in child sponsorship applications
Expanded social media following and engagement by over 100%
"Our new website has transformed our ability to connect with supporters worldwide. Alex created not just a beautiful design but a strategic tool that effectively communicates our mission and has significantly increased our donor base. The impact on our organization's reach and funding has been remarkable."
Executive Director
Beacon of Hope Foundation
Related Case Studies
Modernizing Digital Operations for UN Disaster Risk Reduction
UNDRR needed to modernize their digital operations with a new design system and content authoring tools
View Case Study
Strategic Redesign Boosts Online Presence for Ghanaian Cocoa Producer
Ohene Cocoa Ghana needed a complete website transformation to elevate their online presence and boost sales of their cocoa products
View Case Study