Strategic Redesign Boosts Online Presence for Ghanaian Cocoa Producer
Ohene Cocoa Ghana
Agriculture · Africa
Client Overview
Client: Ohene Cocoa Ghana
Industry: Agriculture
Region: Africa
Agricultural entrepreneur (agricpreneur) company based in Accra, Ghana
The Challenge
Ohene Cocoa Ghana needed a complete website transformation to elevate their online presence and boost sales of their cocoa products. Their existing website lacked strategic focus, had poor user experience, outdated design, and failed to effectively communicate their unique value proposition as a premium Ghanaian cocoa producer.
Our Solution
Think
I conducted extensive research into the cocoa industry, competitor analysis, and target audience needs. This research informed a comprehensive strategy that would highlight Ohene Cocoa's authentic Ghanaian roots, sustainable practices, and premium product quality while creating clear pathways to purchase.
Create
I redesigned the entire user experience from the ground up, creating intuitive user flows, modern visual design that reflected their brand heritage, and strategic content architecture. The development process incorporated responsive design principles, e-commerce functionality, and optimization for the local Ghanaian market while appealing to international customers.
Grow
Upon launch, I provided detailed analytics setup and training, enabling the team to monitor performance and make data-driven decisions. The solution included ongoing optimization recommendations to continually improve conversion rates and user engagement.
Results
Increased online product sales by 65% within 4 months of launch
Reduced bounce rate by 35% through improved user experience
Expanded international customer base by 40% with enhanced global appeal
Improved average session duration by 2.5x, indicating higher engagement
"Alex completely transformed our digital presence with a strategic approach that truly understood our unique position as a Ghanaian cocoa producer. The redesign not only looks beautiful but has directly contributed to increased sales and international recognition of our brand."
Founder & CEO
Ohene Cocoa Ghana
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